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The Latin American Ink Market Continues to Grow

Mexico is among the larger nations enjoying growth, while Brazil is struggling economically.

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

With estimated ink sales of nearly $2 billion, the Latin American (LATAM) region is one of the fastest-growing areas for ink manufacturers. However, LATAM is hardly a homogenous region; LATAM is led by Brazil and Mexico, with other countries growing at their own rate.   Alex Garcia, business development, INX International Ink Co., said that to understand the Latin American market, you must look at the overall economy.   “The digital printing industry does not exactly mirror the economy but i...

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